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Brand Management
Brand Management
Value-centered marketing management is emerging as not only a key and sustainable factor to dominate competition but also a precious corporate asset to prosper in the midst of globalization and increasingly fierce competition in the business environment. The goal of our education is to develop design experts and professional managers into excellent branding specialists. To this end, students learn a wide range of theories and methodologies to adapt to the trend of the times, which is required for successful brand management from both corporate and customer perspectives. This knowledge is combined with real-life work under our curriculum, providing students with practical and future-oriented theories and hands-on training.
