• Office: Room 308, International Studies Building
• Phone: 031-201-2324
• E-mail: sokim@khu.ac.kr

Areas of Expertise

Education

• Ph.D. Marketing, Boston University, 2013
• M.B.A. Marketing and Real Estate Finance, Columbia Business School, 2008
• B.B.A. Business Administration, Yonsei University, 2005

Professional Experience

• 2020-Current Associate Professor, Kyung Hee University

• 2013-2020 Assistant Professor, Kyung Hee University 

• 2010-2012 Lecturer, Boston University School of Management
• 2008 Summer Internship, Global Real Estate Acquisition Team, Mirae Asset Investment Management Co. (Seoul, Korea)
• 2008 Academic Year Project, Strategy Planning, Zara Headquarter (La Coruna, Spain)
• 2007 Academic Year Project, Strategic Consulting Team, Chanel Co. (New York, USA)

• 現 카카오 정책팀 자문위원, 한국소비자학회 이사, 한국경영인학회 이사, 통상정보학회 상임이사 

• 現 마케팅 연구 편집 위원, 외교부 심사위원, 한국언론진흥재단 심사위원, 한국 국제교류재단 KF E-School 참여교수

• 前 한국 광고학회 연구이사, 신진이사, 한국창업진흥원 심사위원, DCAMP 심사위원, 국립고궁박물관 심사위원

• 前 코오롱베니트 빅데이터 팀 협업: 빅데이터 분석 기반 논문 ３편 출판 (SSCI 1편, SCIE 2편)

• 前 기업 컨설팅: ZARA 스페인, Chanel 뉴욕, 제약회사 Viatris 코리아 (제품: Lipitor), 화장품 스타트업 유비아이코퍼레이션 등

[SSCI] “Human-AI Interaction: Augmenting Decision Making for IT Leader’s Project Selection” with J. Judkins and Y. Hwang, Information Development, 1009-35, 2025

[SSCI] “Unveiling Influence: Influencer’s Sensitive Self-Disclosure and Its Persuasive Impact” with B. Bickart, F. Brunel and S. Pai, Current Psychology, 43(28), 1-19, 2024

[SSCI] “Determinants of Imported Beef Consumption: Country-of-Origin Labeling, Safety Perceptions, and Taste-Seeking”, Journal of Korea Trade, 28(6), 27-59, 2024

[SSCI] “The Moderating Effects of Leader-Member Exchange for Technology Acceptance: An Empirical Study Within Organizations” with Y. Hwang, K. Rouibah, D. Shin, Journal of Organizational and End User Computing, 33(4), 1-27, 2021

[SSCI] “Investigating the Role of Leader-Member Exchange for Goral Commitment in System Implementation” with Y. Hwang and D. Shin, Information Technology and People, 33(6), 1555-73, 2020

[SCIE] “An Empirical Study on Real-Time Data Analytics for Connected Cars: Sensor-based Applications for Smart Cars” with JH Kim and H. Hwangbo, International Journal of Distributed Sensor Networks, 14(1), 2018: Collaboration with Kolon Benit Co. Big Data Analytics Team 코오롱베니트(주) 빅데이터분석팀 협업

[SCIE] “Store Layout Optimization Using Indoor Positioning System” with H. Hwangbo, JH Kim, and Z. Lee, International Journal of Distributed Sensor Networks, 13(2), 2017: Collaboration with Kolon Benit Co. Big Data Analytics Team 코오롱베니트(주) 빅데이터분석팀 협업

[SSCI] “A Study on the Acceptance of Korea-China FTA Using Opinion Mining Analysis” with JH Kim, Journal of Korea Trade, 19(4), 63-93, 2016

[ESCI/SCOPUS] “Subjective Well-Being of International Students: Interplay of Perceived Discrimination, Health Status, and Community Satisfaction, Journal of International Students, 14(4), 570-590, 2024

[KCI] “Direct Transport Rules in Regional Trade Agreements and Suggestions” with J. Kim, Journal of International Trade and Commerce, 13(2), 1-19, 2017

[KCI] “Limitations of Marketing Activities in Parallel Imports” with J. Kim, International Commerce and Information Review, 17(3), 3-27, 2015

[KCI] “Factors Driving the Adoption of Overseas Direct Buying in Korea”, Journal of International Trade and Commerce, 11(3), 1-21, 2015

[KCI] “Discussion of Certification Marks to Relieve Consumer Distrust for Parallel Imports” with J. Kim, Journal of International Trade and Insurance, 16(1), 85-106, 2015

[KCI] “The Effect of the Customs Clearance Certification Label on Consumer Perception and Purchase Intention towards Parallel Imports, The Journal of Korea Research Society for Customs, 16(2), 29-49, 2015

[KCI] “Customs Classification Disputes over IT Products and Implications for Global Trade” with J. Kim, Journal of Commodity Science and Technology, 33(2), 93-103, 2015

Book Chapters:

“디지털 시대의 광고 크리에이티브: 제10장 크리에이티브의 미래 인공지능”, 학지사, 337-356, 2020

“Strong Brands, Strong Relationships: Chapter 12 How Social Media Influencers Build a Brand Following by Sharing Secrets”, Susan Fournier, Michael Breaseale, and Jill Avery (eds.) London: Routledge, 172-184, 2015,

“Organizations and Social Networking - Utilizing Social CRM to Engage Consumers: Chapter 7 Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media”, Hershey, PA: IGI Press

“Case Study: Chanel 2012” with G. Maloni, A. Savelli, R. Smith, A. Pruitt, A. Sheng, and G. Yi, The Design and Marketing of Luxury Goods, Luxury Education Foundation, NY

Other Publications:

“How to Persuade 100,000 Friends? Understanding and Using Blogs as One-to-One Mass Media” Advances in Consumer Research, Provo, UT: Association for Consumer Research

“Too Much Information: How Expertise Disclosure Affect the Persuasiveness of Online Consumer Reviews”, Advances in Consumer Research 

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